As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
So, what is a topical map exactly? A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
The key to a successful topical map is understanding your audience and their common search queries. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
What should you do first? Begin with comprehensive keyword research. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your website site will likely show up more frequently in search results, driving more traffic.
In conclusion, a well-structured topical map can be an effective tool to amplify your local SEO and develop a clear, intuitive website.